Who We Are
Ivan Barguieras
Head of Advertising
Ivan is recognized as an accomplished and highly-respected multi-media advertising sales leader having served senior roles at Olympusat, and A&E Networks, as well as over 20 years at Discovery Inc. Ivan brings with him over 25 years of experience driving business growth through his leadership, strategic vision, data focus, innovation, and business partnerships. Notable achievements include:
- Building and leading the US Hispanic business and commercial strategy at Discovery Networks and serving as the architect for multi-media sales growth globally at Discovery Communications
- Leading A&E Networks Latam transformation from a linear TV culture to a scalable multi-media organization including commercial inventory from AVOD, gaming, mobile and social
- Operationalizing a first-to-market approach to US Hispanic segmentation and attribution, leveraging mobile audience signals and foot traffic monitoring at Olympusat
- Co-developing an audience data solution that marked the shift from demos total audience metrics
Jennifer McBride-Castro
Head of Marketing
Marketing and business leader with extensive experience in client, agency and media roles across various categories. Particular focus and passion for telecommunications, Pay TV and subscription businesses with proven results driving distribution, acquisition, retention and tune in.
Expertise in strategic planning, campaign planning and management, full funnel and lifecycle marketing, data analysis and optimization and multicultural consumer segments,. Has held leadership roles at CONDISTA, DISH, A&E and advertising agencies.
Jaime Verd
Director of Commercial Operations
Media executive with 12+ years driving revenue across US Hispanic Television and digital video. Expert in OTT, FAST channels, and YouTube monetization, combining VOD distribution strategy with advertising operations leadership. Proven track record of scaling revenue and viewership across emerging platforms.
Arnie Magana
Sales Executive
Arnie is a digitally savvy media professional with 15 years of experience and deep expertise across the U.S. & LATAM digital ecosystem. He has a proven track record of helping brands and agencies accelerate growth across Programmatic, AI, CTV/OTT, Mobile, Video, Digital Audio, SEM, CRM, Social platforms, and advanced web analytics tools.
Arnie’s leadership experience includes building high-performing teams, driving revenue growth, and spearheading market expansions for both startups and billion-dollar companies, with standout success at Hearst and Condé Nast. His ability to consistently exceed revenue goals and scale innovative solutions makes him a valuable partner for brands and agencies looking to optimize their digital strategies and maximize ROI.
Previn Naidu
Sales Executive
Previn is an experienced Advertising sales professional that has years of working with agencies and brands to improve their digital marketing efforts. Having worked at companies like AppsFlyer, Taboola, Choozle and Health Union, he has experienced many aspects of the AdTech industry and has the knowledge to help advertisers reach their goals.
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