Ivan is recognized as an accomplished and highly-respected multi-media advertising sales leader having served senior roles at Olympusat, and A&E Networks, as well as over 20 years at Discovery Inc. Ivan brings with him over 25 years of experience driving business growth through his leadership, strategic vision, data focus, innovation, and business partnerships. Notable achievements include:

• Building and leading the US Hispanic business and commercial strategy at Discovery Networks and serving as the architect for multi-media sales growth globally at Discovery Communications.

• Leading A&E Networks Latam transformation from a linear TV culture to a scalable multi-media organization including commercial inventory from AVOD, gaming, mobile, and social.

• Operationalizing a first-to-market approach to US Hispanic segmentation and attribution, leveraging mobile audience signals and foot traffic monitoring at Olympusat.

• Co-developing an audience data solution that marked the shift from demos to total audience metrics.