If you associate programmatic advertising with massive tech companies, online retailers, or marketing teams swimming in data, you’re not the only one. But that assumption leaves a lot of opportunity on the table, especially for businesses in industries that traditionally rely on word-of-mouth, referrals, or local ads.
Programmatic advertising has evolved far beyond banner ads and retargeting. Today, it’s a flexible, data-driven way for businesses across nearly every sector to reach specific audiences with precision and measurable results.
Whether you’re a pet groomer, a real estate agent, or a local dentist, programmatic can help you connect with the right people at the right moment, often before they even know they need your services.
And the best part? You don’t need to be a digital marketing expert to make it work. Let’s look at ten industries that are perfectly positioned to benefit from working with programmatic marketing companies—whether they realize it yet or not.
10 Sectors Missing Out on Programmatic Advertising
1. Beauty Services
The beauty industry in the U.S. is a massive market projected to hit $104.74 billion by 2025, with personal care taking the biggest slice of that pie at US$46.70 billion. Beauty services, like haircuts, facials, and nails, are often local and influenced by rapidly changing trends.
Programmatic advertising steps in like a perfectly blended foundation, targeting the audience that might be the most engaged. Using programmatic, beauty businesses can reach people based on things like location, age, and beauty preferences, all while they’re scrolling through their feed or browsing their favorite blogs.
As a result, beauty providers can push targeted ads to people who are not just interested, but actively want a fresh look. After all, who’s going to say no to a great deal on a cut and color when it’s right in front of them?
2. E-Commerce Businesses
E-commerce is booming, with revenue projected to reach $1.34 trillion by 2025 in the US, and expected to grow at a compound annual growth rate (CAGR) of 8.22% from 2025 to 2029. In such a competitive space, standing out is tough.
Luckily, programmatic advertising has the power to target shoppers based on their behavior and interests. With this level of precision, e-commerce brands can serve up ads to people who are browsing similar products, reading reviews, or checking out competitor websites.
No more “spray-and-pray” advertising. Instead, programmatic helps you deliver your message to the right people, leading to better conversions and fewer wasted impressions.
3. Food and Drink Industry
In 2025, the U.S. food market is expected to hit $875.78 billion, with the snack market making up a healthy $141.34 billion. Whether you’re serving a gourmet meal or running the best taco truck in town, programmatic advertising puts your message in front of hungry customers at the perfect moment.
By using location data, programmatic ads can target potential customers when they’re nearby or actively looking for something to eat. Maybe they’re craving pizza after a long day of work, or they’ve decided today’s the day for a fancy dinner.
Either way, programmatic lets food businesses serve ads with pinpoint accuracy, turning scrolling into ordering faster than you can say “extra cheese, please.”
4. Home Services and Repair Companies
From HVAC technicians and plumbers to painters, electricians, and remodeling contractors—home service businesses have never been more essential, or more competitive. And the numbers prove it.
The HVAC market alone is expected to hit $35.8 billion by 2030, while the global electricians market is estimated at $1.01 trillion in 2025 and projected to climb to $1.11 trillion by 2032.
Painting companies aren’t far behind, bringing in an estimated $42.7 billion in 2024, even with flat growth in recent years. Remodeling is seeing a significant boom too. The global remodeling market hit $3.5 trillion in 2024 and is expected to grow to $5.2 trillion by 2034, at a CAGR of 3.8%.
Closer to home, the National Association of Home Builders predicts U.S. remodeling activity will rise 5% in 2025, followed by a 3% gain in 2026.
In a world where everyone needs their AC fixed yesterday, programmatic advertising can make sure you’re the first business people see when they’re Googling “emergency plumber near me” or “HVAC repair in a panic.”
By using behavioral targeting, home services businesses can reach customers who are actively searching for their services or researching related topics, ensuring that when someone’s furnace breaks down, your ad is front and center.
Plus, programmatic advertising allows you to hyper-target a local audience, making sure you’re not wasting budget on someone who’s four states away.
5. Legal Services
The legal services industry is already huge, with a market value of $789.5 billion in the U.S and a projected growth of $818.64 billion in 2025. By using programmatic advertising, law firms can target people who are actively looking for legal advice, from personal injury lawyers to divorce attorneys.
Whether someone is browsing articles about family law or searching for a “lawyer near me,” programmatic can serve them ads that speak directly to their needs. With precise targeting, legal firms can focus on high-value prospects, ensuring their ads don’t show up for people just looking for free legal advice.
6. Medical Providers
The U.S. healthcare industry is the third-largest in the country, with the hospital market on track to surpass $1.55 trillion by 2025. For medical providers, timing is everything, especially when potential patients are Googling for answers to health concerns.
The key challenge here is ensuring that the right services are visible when someone is actively searching for them. Programmatic advertising offers a unique solution, allowing healthcare providers to target users based on their real-time search behavior.
When someone types “best dentist near me,” programmatic ensures your ad is the first to pop up, right when they need it. By using geographical targeting, you can make sure that your clinic is promoted in the areas that need it most, whether it’s a dental office, urgent care center, or specialty practice.
It’s like showing up right when someone is about to pick up the phone to schedule an appointment.
7. Pet-Related Services
In 2024, Americans spent a staggering $152 billion on their pets, proving that when it comes to our furry friends, we’ll spend just about anything.
For businesses in the pet care industry, whether you’re a pet groomer, veterinary service, or pet-supply store, programmatic advertising can make a real difference. By leveraging data, programmatic ads allow you to serve tailored messages to pet owners who are actively looking for products or services.
For example, if someone’s browsing for pet food delivery or searching for the best grooming services for their specific breed, your ad can be right there. Targeting by location can make sure your ad is relevant, just like the perfect treat for a pampered pup.
8. Financing and Consulting
The professional services industry, including accountants, financial advisors, and consultants, is massive, with the accounting sector alone generating $147.5 billion in the U.S in 2023.
Programmatic advertising allows these businesses to target individuals who are actively looking for their services, be it a small business owner searching for tax help or someone researching retirement planning.
By using demographic data, programmatic can deliver ads that speak directly to their target market. It’s an efficient way for professionals to find clients who are ready to invest in their expertise, and they can rest assured knowing their ads are being served at just the perfect moment.
Precision targeting, without the guessing game.
9. Real Estate
The U.S. real estate market is projected to reach $136.62 trillion by 2025, and whether you’re a realtor or a property developer, programmatic advertising helps target potential buyers at a crucial stage in their journey.
By using targeting based on location, browsing behavior, and even life events, programmatic ads can bring in prospects who are actively looking for homes or real estate services. This means your ads are being shown to people who are already in the market, increasing the chances of a sale or a successful lease.
10. Travel Industry
The U.S. travel industry is on track to generate $223.64 billion by 2025, and programmatic advertising is the ideal tool for helping travel companies reach their target audience at precisely the moment they’re ready to make a decision.
Whether it’s a family looking to book a vacation or someone looking for the best weekend getaway, programmatic allows you to reach travelers based on factors like seasonal preferences and destination interest.
By targeting people when they’re actively planning their next trip (or just dreaming about it), travel companies can engage potential customers with personalized offers and deals.
Put Programmatic to Work with Programmatic Marketing Companies
No matter your industry, reaching the right audience isn’t about shouting louder—it’s about being smarter. At KPAI, we specialize in building programmatic advertising campaigns that drive awareness and consideration metrics, cutting through the clutter and delivering results. And smarter marketing doesn’t have to be more expensive.. KPAI consistently delivers improved KPIs at competitive and often superior rates.
We go beyond Google and Meta to help you reach high-value audiences across the web, apps, smart TVs, and more. From home services to healthcare, our campaigns are designed to attract new clients, grow your customer base, and deliver clear, trackable KPIs.
Work with KPAI to expand your reach, hit your goals, and finally put your ad budget to work where it counts. Let’s make precision-targeted, performance-driven advertising your secret weapon.
No specific campaign teed up yet? Let’s chat about our new Ad Agency Partner Program that allows agencies to become a premier partner, tap into regular training sessions and expand knowledge and agency services.
