Programmatic advertising might sound like jargon for techies in suits, but it’s actually a game-changer for anyone looking to connect with audiences. Instead of crossing your fingers and hoping your ads reach the right people, programmatic advertising uses cutting-edge algorithms to make sure your message lands where it’ll have the most impact.
In 2025, the stakes are even higher. With businesses investing billions and digital platforms evolving faster than ever, mastering the art of programmatic advertising can be the difference between being noticed and being forgotten. It’s not just about running ads anymore—it’s about leveraging the best programmatic optimization adtech to stay ahead of the curve.
The beauty of programmatic lies in its adaptability. Whether you’re targeting specific demographics, diving into connected TV (CTV) advertising, or tailoring campaigns to diverse audiences like the growing Hispanic market, programmatic makes it all possible—and seamless.
Don’t believe us? Here are 10 jaw-dropping stats that prove programmatic advertising is redefining the present—and it’s poised to shape the future.
General Programmatic Advertising Stats
1. Programmatic Advertising Is Projected to Approach $779 Billion in 2028
If you’ve ever wondered where the digital ad dollars are going, the answer is simple: programmatic advertising. According to Statista, in 2024 alone, global programmatic ad spend hit an astonishing $595 billion—that’s larger than the GDP of many countries worldwide! Even more shocking, that figure is projected to skyrocket to nearly $779 billion by 2028.
So why the massive growth? It boils down to efficiency and results. Traditional advertising still has its place, but programmatic takes the guesswork out of the equation. Algorithms analyze mountains of data in real time, ensuring your ads reach hyper-targeted audiences. It’s more than a leap forward—it’s a whole new way of doing business.
Brands across industries, from e-commerce to automotive, are realizing the benefits. With global digital platforms expanding and audience behaviors constantly evolving, programmatic remains the ultimate tool to keep up. For marketers who want to stay ahead, investing in the best programmatic optimization adtech ensures you are part of the future, not left behind.
2. Programmatic Advertising Has Accounted for Over 90% of Digital Display Ad Dollars Since 2023
A report by EMARKETER shows that nearly all the money spent on digital display ads—around 9 out of 10 dollars—is used for programmatic advertising, where ads are chosen and placed automatically using smart technology rather than being manually arranged by advertisers. And that figure isn’t slowing down anytime soon.
The shift toward programmatic dominance didn’t happen overnight. As marketers faced pressure to deliver measurable results, they turned to smarter solutions. Programmatic platforms save time and maximize budgets by ensuring ads reach the most relevant audiences. For brands looking to stretch every dollar, such efficiency is a no-brainer.
What’s more, programmatic advertising offers flexibility that traditional methods can’t match. Want to target millennials on Instagram and Gen Zers on TikTok, all while adjusting bids in real time? Programmatic makes it happen. It’s no wonder experts predict double-digit growth for programmatic through 2026.
3. 60% of Consumers Say They Remember Contextually Relevant Ads
What’s the secret to making an ad memorable? Context. According to recent surveys, 60% of consumers are more likely to remember ads that feel relevant to their current activity or environment. It’s not magic—it’s programmatic advertising in action.
Programmatic platforms use data to match ads with environments that make sense. For example, imagine you’re reading an article about home renovation. A programmatic ad for energy-efficient windows appears. You’re more likely to remember—and click on—that ad because it fits your current mindset.
Why does this matter? Because memorability leads to engagement, and engagement leads to conversions. In a world where consumers are bombarded with thousands of ads daily, standing out is essential. Programmatic’s ability to create these connections gives brands a major advantage.
Beyond relevancy, it’s about creating a positive experience. Nobody likes an ad that feels out of place or disruptive. With contextual targeting, programmatic ensures ads add value rather than annoyance. And when 60% of consumers remember those ads, the ROI speaks for itself.
4. Programmatic Non-Video and Video Ad Spending Are Set to Soar in 2025
We quote EMARKETERS once again as they state non-video programmatic ad spending in the U.S. is set to reach a whopping $65.21 billion in 2025, while video programmatic ad spending is expected to exceed $110 billion that year. Remarkably, video ads are predicted to make up almost 75% of all new programmatic spending between 2024 and 2026.
Video content is more engaging, more shareable, and more effective at telling a brand’s story. Add programmatic targeting into the mix, and you’ve got a recipe for advertising success. Whether it’s pre-roll ads on YouTube, in-stream ads on social platforms, or ads delivered via connected TV (CTV), video has become the medium of choice for marketers.
What’s driving the non-video growth? Display ads, native ads, and audio ads still hold significant value, especially for brands with specific goals. Programmatic ensures these ads are targeted just as effectively as video, making it easier to diversify campaigns.
Statistics About CTV Platforms and Programmatic Ads
5. Around 51% of CTV users engage in shopping activities directly from their TVs
Aside from letting you watch your favorite shows and movies, CTV (Connected TV) is now a shopping hub. In fact, a report by StreamTV Insider explained that about 44 million homes, or 51% of CTV users, are engaging in commerce-related activities directly from their TVs. This could mean making purchases through interactive ads or exploring products while watching content.
What makes this such a big deal for marketers? It highlights that consumers are increasingly open to making purchases right from their TV screens. Programmatic ads can leverage this shift, targeting consumers at the moment they’re most likely to act.
It’s a powerful opportunity for advertisers to merge entertainment and shopping, providing a seamless, interactive experience that drives conversions.
6. In 2024, U.S. Adults Averaged 2 Hours and 15 Minutes Per Day Spent with CTV
TV is getting more time in front of the eyes of U.S. adults. In 2024, EMARKETER found that the average American spent around 2 hours a day watching CTV, surpassing desktop and laptop usage (1 hour and 30 minutes). However, mobile devices still took the lead with 3 hours and 15 minutes.
With CTV rapidly becoming a daily fixture, advertisers now have a prime opportunity to connect with consumers. The more time people spend on these devices, the more they’re exposed to ads that are tailored to their interests and behavior.
Therefore, brands can use AI programmatic solutions to hit the mark with precision, ensuring they’re showing up exactly when and where they’re needed.
7. TV Advertising Spend Will Grow from $25.09 Billion in 2023 to $40.90 Billion in 2027
CTV advertising is booming, and the numbers back it up. From $25.09 billion in 2023, TV ad spend is projected to grow to $40.90 billion by 2027, according to EMARKETER. Actually, CTV ad spending has increased by nearly 400% since 2019! Such a sharp rise is driven both by growing consumer adoption and the increasing effectiveness of programmatic advertising on these platforms.
The rise of CTV marks a shift away from traditional linear TV, where ad spending is expected to decline from $61.31 billion in 2023 to $56.83 billion by 2027. Brands that are quick to embrace programmatic CTV ads stand to gain from this surge in demand. They can reach highly engaged audiences in ways that traditional TV simply can’t match.
8. Almost 90% of CTV Ads Are Transacted Programmatically
Here’s an eye-popping fact: based on information from EMARKETERS, nearly 90% of all CTV ads are bought and sold using programmatic technology. Advertisers are increasingly relying on automated, data-driven strategies to place ads in front of viewers.
With AI programmatic advertising, businesses bypass traditional methods and enhance efficiency, minimize waste, and drive more meaningful engagements. With such a high percentage of CTV ad transactions happening programmatically, it’s clear that the future of TV advertising is digital, automated, and incredibly precise.
Hispanic Programmatic Advertising Statistics
9. The Hispanic Community Represents 19% of the U.S. Population, with $2.7 Trillion in Purchasing Power
At first, this figure might seem unrelated to programmatic advertising, but stick with us—it’s more connected than you think.
The Hispanic community in the United States has an undeniable presence. Per data from Nielsen, the group is making up 19% of the population and has experienced a 23% growth over the past decade—far outpacing the overall growth rate of the U.S. population.
With an impressive purchasing power of $2.7 trillion, Hispanic consumers are a driving economic force, and their influence is only continuing to grow.
For advertisers, this demographic is impossible to ignore. Crafting programmatic campaigns that target Hispanic consumers—particularly in Spanish—enables brands to engage authentically with this vibrant community.
Through language and culturally relevant messaging, programmatic advertising can connect with Hispanic audiences on a deeper level.
10. Ads on Spanish-Language Networks Were 31% More Effective Than English-Language TV Ads in 2024
As reported by TV Tech, in 2024, ads aired on Spanish-language networks outperformed their English-language counterparts by a striking 31%. Spanish-language ads were also 24% more likely to generate consumer engagement. The numbers show that people respond to ads more when they connect with the language and culture.
Simply put, consumers tend to connect more deeply with ads in their native language—especially when those ads reflect their culture, values, and lived experiences. Programmatic advertising allows advertisers to fine-tune their messaging, ensuring that campaigns are not only language-specific but also culturally sensitive.
Dive into the Best Programmatic Optimization Adtech this 2025 with KPAI
If these 10 stats don’t convince you to invest in programmatic advertising, we’re not sure what will. From skyrocketing ad spend to engaging the right audiences on CTV and tapping into the power of the Hispanic market, programmatic is the future of digital marketing.
At KPAI, we specialize in taking your programmatic advertising strategy to the next level. With access to over 176 million unique U.S. users and granular audience targeting capabilities, we ensure your campaigns reach the right people with pinpoint accuracy. Our technology goes beyond Google and Meta, connecting you with premium publishers and delivering KPI-driven results you can count on.
Book a meeting with us today to see how our AI-driven programmatic advertising solutions can transform your marketing game.
