Boosting Brand Awareness: Why Medium-Sized Businesses Are Turning to KPAI
In today’s competitive digital landscape, medium-sized businesses are faced with a unique challenge: how to grow their brand while still delivering measurable results. At KPAI, we understand that brand awareness isn’t just a vanity metric, it’s a powerful driver of long-term growth and trust.
Recent insights from the VAB Advertiser Perceptions Survey (2025) confirm what we’ve seen across our client campaigns:medium-sized businesses prioritize brand awareness nearly as much as revenue and sales growth. In fact, 46% of medium-sized businesses selected brand awareness as one of their top Key Performance Indicators (KPIs) when evaluating the success of video ad campaigns, just behind revenue and sales growth at 47%.
This is where KPAI’s fully managed programmatic platform delivers a game-changing advantage.
Why Brand Awareness Matters More Than Ever
For small businesses, the focus often leans heavily on lower-funnel metrics like sales and customer acquisition to drive immediate returns. According to the survey, 53% of small business marketers prioritize revenue and sales growth, with brand awareness trailing behind at just 31%.
But as businesses scale, their marketing strategies evolve. Medium and large companies shift their emphasis toward building brand equity, expanding reach, and improving brand perception.
For large businesses, brand awareness tops the list, 47% of marketers from large-sized companies rate it as their most important KPI, followed by brand health metrics and reach/frequency.
How KPAI Helps Medium-Sized Brands Win
At KPAI, we’ve built a programmatic solution tailored to the needs of growing companies. Our AI-driven platform optimizes campaigns across every stage of the funnel, boosting visibility, ensuring viewability, and ultimately driving performance.
Whether you’re trying to establish your brand in a new market or solidify your presence with a wider audience, we help you:
- Increase reach and frequency without wasted spend
- Elevate your brand health through smarter targeting
- Deliver measurable results on both brand and performance KPIs
We believe you shouldn’t have to choose between awareness and ROI, you deserve both.
Ready to Build Your Brand with Confidence?
With over 10,000 campaigns launched and zero KPI misses, KPAI is the trusted programmatic partner for media teams that want reliable outcomes and scalable growth.
Let’s make your brand unforgettable.
Contact us today to get your first campaign forecasted, free of charge.
